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Deidre Bain Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
AT&T Scratchpad
Created a internal notes application “Scratchpad” for call center and POS representatives to efficiently create, manage, filter, and retrieve notes during customer interactions.
Jaipur Living
Jaipur Living is a global lifestyle brand renowned for its luxurious, artisan-crafted rugs and home décor, emphasizing quality, value, and beautiful design. I developed high-fidelity click-through prototypes for their website’s new Product Description Page (PDP), Product Landing Page (PLP), and an educational portal for interior designers. This included designing intuitive filter features to enhance product discovery and streamlining the PDP-to-cart process for a seamless shopping experience. These enhancements aimed to elevate user engagement and support Jaipur Living’s commitment to delivering exceptional experiences through ethical and sustainable business practices.
Pangea UX Testing
Enhancing Weather Channel Map Interactions by redesigning the Weather Channel Map Experience by Improving usability and clarity in weather data presentation through user-centered design.
Dayton.com
I led the UX/UI design for the Dayton.com mobile app, crafting an intuitive platform that connects users to Dayton, Ohio’s vibrant culture. The app offers real-time access to local news, events, dining, and entertainment, enhancing community engagement and user experience.
Equifax My Wallet
I designed the Equifax My Wallet app for the Argentina test market, offering users a comprehensive financial management tool. The app enables users to track spending, manage multiple bank accounts, credit cards, and major bills like mortgages and car loans, while cataloging significant expenses. Key features include debt planning, financial reporting, and personalized financial outlooks, empowering users to make informed decisions. Additionally, the app monitors and reports credit scores, providing an all-in-one solution for managing finances and planning for a stable financial future.
Last Song Played
I designed the UX/UI and production files for Cox Media Group’s “Last Song Played” page, creating a versatile interface adaptable to the unique identities of radio stations across multiple genres nationwide. The design was brand-agnostic, ensuring it could seamlessly align with each station’s branding while maintaining consistency and functionality. Detailed production files included clear guidelines to uphold design integrity, allowing individual stations to personalize the interface without compromising usability or aesthetic cohesion.
Music App
I designed the Listener Driven Radio (LDR) interactive mobile app, which launched across 33 music stations in 11 Cox Media Group markets. This innovative app provides listeners with a real-time interactive experience, including live audio streaming, the ability to vote for upcoming songs, and an ‘open mic’ feature for recording high-quality voice dedications. Seamlessly integrating with Facebook and Twitter, the app enhances listener engagement while connecting fans to their favorite stations in new and interactive ways.
ION Rewards
Designed the interface for the Ion Rewards loyalty app a app that lets you earn points every time you shop at participating merchants. Accumulate points effortlessly and redeem them at retail stores, restaurants, and other businesses.
Jekyll Island Getaway GiveAway
I designed a splash website and social media campaign for the Jekyll Island Authority’s resort giveaway, offering participants the chance to win an all-inclusive getaway to this scenic destination. The project highlighted the island’s unique charm and amenities, including its beaches, resorts, and attractions, to captivate potential visitors. The campaign seamlessly integrated digital and social media channels, driving engagement while showcasing Jekyll Island as a premier vacation spot.
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